The Trusst Difference

Wearing a bra is an inevitable truth for most women, especially if you have larger breasts. You may have spent years wearing the same style and brand for lots of reasons: not being able to find what you want anywhere else, not finding your size, and/or simply not knowing where to look. Here at Trusst, we have made selecting the perfect bra easier for you. We have created a bra technology that is truly unlike anything else you ever tried before. Let us break down those differences for you so that by the end of this post, you will fully understand the difference and benefits that come from wearing a revolutionary new Trusst bra.


No Underwire

First and foremost, Trusst bras are made without underwire. They are not “wireless” in the traditional sense - meaning absolutely no support at all. On the contrary, we use a patented bra support technology system that provides much more support than an underwire. Designed using science and engineering, our bra support system works through a cantilever method commonly found in the design of “truss” bridges. What does this mean? It means that the support found inside your Trusst bra uses your own core strength to help lift and support your breasts from underneath. Why is this important? In most standard underwire bras, the band and cup, even if they fit well, don’t actually provide enough support directly underneath your breasts. This is what causes those terrible shoulder dents - from your straps trying to pull up your breast weight. With a Trusst bra, the support actually comes from our 3D system in the cups, placing the support where it is needed most, and taking a weight off your shoulders.


Unmatched Comfort & Support

You now know how the support works, but how does that affect you? Because of our bra support technology, exclusive to Trusst, you will notice lots of changes to how you feel and how you look. Once you get past the different feel of the actual bras - it will feel different than what you’re used to - you will then notice how incredible you feel. Sick of talking about feelings? Well, we are just getting started.


One of the first things you will notice is that your back and shoulders don’t hurt. Yep, you heard that right, you will no longer feel the crushing pain caused by a bad bra. Your straps will no longer be digging into your shoulders because your boobs will actually be supported. What a revelation. It’s time to shout it from the rooftops - free at last!


Another benefit of a Trusst bra is that because of the shoulder relief, you will also notice that you no longer have those red marks and indentations on your shoulders. You don’t have to be embarrassed or uncomfortable to show off those shoulders now. Just in time for summer!


Some other notable benefits are as follows:

  • No more boob sweat
  • Poking wires are a thing of the past (there are no wires!)
  • Chafing and redness have disappeared
  • Improved posture - it just happens naturally because of the weight being lifted from your back and shoulders

Plus Size

Something that we don’t talk about enough and we want for our readers to know, is that our technology actually was designed for the plus size woman. Of course, if you are a woman with a 34 inch band and big boobs, we have you covered too. But, the actual technology was conceptualized and designed for plus size woman. Not only are the existing options few and far between, but they are also not great. Most “plus size” bras are actually just the same bra for someone with a small band and an “A” cup, but the underwire is bigger. Unlike other bras, the Trusst bra support sizing is determined and adjusted based on cup volume. So whether you’re a 34E or a 44G, your support was made especially for your cup volume. No one else in the bra industry is doing this...and while they should be, we’re pretty excited to be the first to truly bring you a fundamentally different type of bra - one that actually does what it says, and what it’s supposed to do.


Haven’t tried our bras yet? Check out our Size Calculator and/or reach out to one of our Bra Experts.


We at Trusst pride ourselves on providing you with the foundational pieces you want and need to get through your day with flying colors. We want you to feel your best. Look your best. And be at your absolute best. You deserve to feel comfortable and confident every day.

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